/* Pure Aesthetics Lab. Warm ivory and honey light, the brand navy and gold. */
@font-face { font-family: "Outfit"; src: url("/assets/fonts/outfit.woff2") format("woff2"); font-weight: 100 900; font-display: swap; }

:root {
  --ivory: #FBF7F1;
  --sand: #F4EADF;
  --blush: #F3E0D6;
  --honey: #E7C993;
  --gold: #C8A35F;
  --navy: #0A2B57;
  --navy-2: #163D72;
  --ink: #1D2A42;
  --muted: #6D7287;
  --line: rgba(10, 43, 87, .12);
  --font: "Outfit", "Avenir Next", "Futura", system-ui, sans-serif;
  --gut: clamp(20px, 4.6vw, 76px);
  --max: 1280px;
  --ease: cubic-bezier(.22, .68, .16, 1);
  --soft: 0 30px 60px -30px rgba(120, 82, 40, .28);
  color-scheme: light;
}
*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; text-size-adjust: 100%; }
html.lenis, html.lenis body { height: auto; }
.lenis.lenis-smooth { scroll-behavior: auto !important; }
body { margin: 0; background: var(--ivory); color: var(--ink); font: 300 clamp(16.5px, 1.1vw, 19px)/1.65 var(--font); letter-spacing: .005em;
  -webkit-font-smoothing: antialiased; -moz-osx-font-smoothing: grayscale; overflow-x: clip; }
img, video, svg, canvas { display: block; max-width: 100%; }
a { color: inherit; text-decoration: none; }
h1, h2, h3, p, ul, ol, dl, dd, blockquote { margin: 0; padding: 0; }
ul, ol { list-style: none; }
::selection { background: var(--honey); color: var(--navy); }
:focus-visible { outline: 2px solid var(--gold); outline-offset: 4px; border-radius: 6px; }
.skip { position: fixed; z-index: 100; top: 12px; left: 12px; padding: 10px 16px; background: var(--navy); color: var(--ivory); border-radius: 999px; }
.skip:not(:focus) { position: absolute; width: 1px; height: 1px; overflow: hidden; clip: rect(0 0 0 0); }
.wrap { width: 100%; max-width: calc(var(--max) + var(--gut) * 2); margin: 0 auto; padding: 0 var(--gut); }
.center { text-align: center; }

/* type */
.h2 { font-weight: 400; font-size: clamp(36px, 4.4vw, 68px); line-height: 1.06; letter-spacing: -.02em; color: var(--navy); text-wrap: balance; max-width: 18em; }
.center.h2, .h2.center { margin-left: auto; margin-right: auto; }
h3 { font-weight: 500; font-size: clamp(19px, 1.4vw, 23px); line-height: 1.25; color: var(--navy); letter-spacing: -.005em; }
.kicker { display: flex; align-items: center; gap: 14px; font: 500 12.5px/1 var(--font); letter-spacing: .32em; text-transform: uppercase; color: #A8833F; margin-bottom: clamp(18px, 2.2vw, 30px); }
.kicker span { width: 36px; height: 1px; background: var(--gold); }
.center > .kicker, .kicker.center { justify-content: center; }
.prose p + p { margin-top: 1em; }
.prose { color: #3A4660; max-width: 34em; }
.fine { font-size: 13.5px; color: var(--muted); }
[data-words] .w { display: inline-block; white-space: pre; }
.js [data-words] .w { opacity: .16; }
.js [data-words].is-static .w { opacity: 1; }

/* buttons */
.btn { position: relative; display: inline-flex; align-items: center; justify-content: center; min-height: 54px; padding: 0 30px; border-radius: 999px; font-weight: 500; font-size: 16px; letter-spacing: .01em;
  overflow: hidden; isolation: isolate; transition: color .5s var(--ease), box-shadow .5s var(--ease), transform .5s var(--ease); }
.btn::before { content: ""; position: absolute; inset: 0; z-index: -1; border-radius: inherit; background: var(--gold); transform: scale(0); transform-origin: var(--mx, 50%) var(--my, 50%); transition: transform .6s var(--ease); }
.btn:hover::before, .btn:focus-visible::before { transform: scale(2.2); }
.btn:hover { box-shadow: var(--soft); transform: translateY(-1px); }
.btn-navy { background: var(--navy); color: var(--ivory); }
.btn-navy:hover { color: var(--navy); }
.btn-soft { background: rgba(255, 255, 255, .6); color: var(--navy); box-shadow: inset 0 0 0 1px var(--line); backdrop-filter: blur(8px); -webkit-backdrop-filter: blur(8px); }
.actions { display: flex; flex-wrap: wrap; gap: 14px; margin-top: clamp(26px, 3vw, 40px); }
.center-row { justify-content: center; }

/* nav */
.nav { position: fixed; z-index: 40; top: 0; left: 0; right: 0; display: flex; align-items: center; gap: 28px; padding: 18px var(--gut); transition: transform .6s var(--ease), background .5s, padding .5s var(--ease), box-shadow .5s; }
.nav.is-solid { background: rgba(251, 247, 241, .82); backdrop-filter: blur(16px) saturate(1.2); -webkit-backdrop-filter: blur(16px) saturate(1.2); padding-top: 12px; padding-bottom: 12px; box-shadow: 0 1px 0 var(--line); }
.nav.is-hidden { transform: translateY(-110%); }
.nav-logo { margin-right: auto; }
.lockup { fill: var(--navy); height: auto; }
.nav-lockup { width: clamp(150px, 15vw, 200px); }
.nav-links { display: flex; gap: clamp(18px, 2.4vw, 38px); }
.nav-links a { font-size: 15px; font-weight: 400; color: #4A5672; position: relative; padding: 6px 0; transition: color .3s; }
.nav-links a::after { content: ""; position: absolute; left: 0; right: 0; bottom: 0; height: 1px; background: var(--gold); transform: scaleX(0); transform-origin: right; transition: transform .5s var(--ease); }
.nav-links a:hover { color: var(--navy); }
.nav-links a:hover::after { transform: scaleX(1); transform-origin: left; }
.nav-cta { min-height: 44px; padding: 0 22px; font-size: 14.5px; }

/* hero: the mark, light running its figure eight, warm light inside its loops */
.hero { --fade: 0; --fh: 0; --fh2: 0; position: relative; background: var(--ivory); }
.hero-stage { position: relative; min-height: 100vh; min-height: 100svh; display: grid; grid-template-rows: 1fr auto; align-items: center; justify-items: center; padding: 110px var(--gut) clamp(48px, 7vh, 88px); overflow: hidden; background: var(--ivory); }
/* the film fills the stage; the vector mark sits over it and only its loops let the film through */
.hero-film { position: absolute; inset: 0; z-index: 0; opacity: 0; transition: opacity 1.4s var(--ease); background: #E6DACB; }
.hero-film.is-on { opacity: 1; }
.hero-video { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; }
.hero-svg { position: absolute; inset: 0; width: 100%; height: 100%; z-index: 1; overflow: hidden; pointer-events: none; shape-rendering: geometricPrecision; }
.hero-field { fill: var(--ivory); }
.hero-mark { position: relative; width: min(64vw, 800px, 78vh); aspect-ratio: 3914 / 1912; visibility: hidden; }
.hero-copy { position: relative; z-index: 2; }
.hero-stage::after { content: ""; position: absolute; inset: 0; background: var(--sand); opacity: var(--fade); pointer-events: none; z-index: 4; }
.hero-full-h { position: absolute; inset: 0; z-index: 3; display: grid; place-content: center; text-align: center; font-weight: 300; font-size: clamp(34px, 5.2vw, 84px); line-height: 1.08; letter-spacing: -.03em; color: var(--navy); padding: 0 var(--gut); pointer-events: none; }
.hero-full-h span { display: block; opacity: var(--fh, 0); transform: translateY(calc((1 - var(--fh, 0)) * 40px)); }
.hero-full-h span + span { opacity: var(--fh2, 0); transform: translateY(calc((1 - var(--fh2, 0)) * 40px)); color: #8A6A33; }
.inf-fill { fill: var(--navy); }
.inf-line { fill: none; stroke: var(--gold); stroke-width: 6; stroke-dasharray: 1; stroke-dashoffset: 0; vector-effect: none; }
.inf-sheen { pointer-events: none; }
.js .hero .inf-fill { opacity: 0; }
.js .hero .inf-line { stroke-dashoffset: 1; }
.hero-copy { text-align: center; max-width: 820px; margin-top: clamp(28px, 5vh, 64px); }
.hero-copy .kicker { justify-content: center; }
.hero-h { font-weight: 300; font-size: clamp(42px, 5.4vw, 86px); line-height: 1.02; letter-spacing: -.03em; color: var(--navy); }
.hero-h .ln { display: block; overflow: hidden; padding: .16em 0 .22em; margin: -.16em 0 -.22em; }
.hero-h .ln > span { display: inline-block; }
.hero-lede { margin: 22px auto 0; max-width: 36em; color: #47536D; font-size: clamp(17px, 1.25vw, 20px); }
.hero .actions { justify-content: center; }

/* what is in the bottle */
.scene { position: relative; padding: clamp(96px, 12vw, 180px) 0; }
.base { background: var(--sand); padding: 0; }
.base-pin { min-height: 100vh; min-height: 100svh; display: flex; align-items: center; padding: 110px 0 60px; }
.base-grid { display: grid; grid-template-columns: .95fr 1.05fr; gap: 40px clamp(32px, 5vw, 90px); align-items: center; }
.stages { margin-top: clamp(28px, 4vh, 48px); display: grid; gap: 6px; }
.stage { display: grid; grid-template-columns: 44px 1fr; gap: 14px; padding: 16px 18px; border-radius: 18px; transition: background .6s var(--ease), opacity .6s; opacity: .45; }
.stage b { width: 36px; height: 36px; border-radius: 50%; display: grid; place-items: center; font-weight: 500; font-size: 14px; color: var(--navy); box-shadow: inset 0 0 0 1px rgba(10, 43, 87, .25); transition: background .5s, color .5s; }
.stage h3 { font-size: 20px; margin-bottom: 4px; }
.stage p { font-size: .95em; color: #4A5672; }
.stage.on { opacity: 1; background: rgba(255, 255, 255, .62); box-shadow: var(--soft); }
.stage.on b { background: var(--navy); color: var(--ivory); box-shadow: none; }
.base-art { position: relative; }
.process { width: 100%; aspect-ratio: 1; border-radius: 50%; background: radial-gradient(circle at 50% 42%, #FFF9EF, #F6E4CF 62%, #EFD5C2); box-shadow: 0 40px 80px -40px rgba(140, 92, 40, .45), inset 0 0 0 1px rgba(200, 163, 95, .35); }
.base-cap { position: absolute; left: 50%; bottom: -8px; transform: translateX(-50%); background: var(--navy); color: var(--ivory); border-radius: 999px; padding: 9px 20px; font-size: 14px; letter-spacing: .14em; text-transform: uppercase; font-weight: 500; white-space: nowrap; }

/* simply */
.practical { background: var(--ivory); }
.facts { display: grid; grid-template-columns: repeat(4, 1fr); gap: clamp(14px, 1.6vw, 24px); margin: clamp(48px, 6vw, 84px) 0 clamp(28px, 3vw, 40px); }
.fact { padding: 26px 4px 0 0; border-top: 1px solid rgba(10, 43, 87, .16); position: relative; }
.fact::before { content: ""; position: absolute; left: 0; top: -1px; width: 44px; height: 2px; background: var(--gold); transform-origin: left; transform: scaleX(var(--fx, 1)); }
.fact h3 { font-size: clamp(20px, 1.6vw, 24px); font-weight: 400; margin-bottom: 10px; color: var(--navy); }
.fact p { color: #4A5672; font-size: .98em; }
.why { display: grid; grid-template-columns: 1.4fr 1fr; gap: clamp(14px, 1.6vw, 24px); }
.why > div { border-radius: 28px; padding: clamp(26px, 3vw, 40px); }
.why > div:first-child { background: var(--navy); color: rgba(251, 247, 241, .86); }
.why > div:first-child h3 { color: var(--honey); margin-bottom: 12px; }
.why > div:last-child { background: var(--sand); }
.why > div:last-child h3 { margin-bottom: 12px; }
.practical .fine { margin-top: 26px; }

/* the cream */
.cream { background: linear-gradient(var(--ivory), #FFF9F1); }
.cream-grid { display: grid; grid-template-columns: 1.05fr .95fr; gap: clamp(36px, 6vw, 110px); align-items: center; }
.cream-media { position: relative; }
.studio { position: relative; aspect-ratio: 1 / 1.02; border-radius: clamp(28px, 3.4vw, 48px); overflow: hidden; background: radial-gradient(110% 80% at 50% 38%, #FFFFFF 52%, #F7F0E8 100%); box-shadow: 0 50px 100px -60px rgba(120, 82, 40, .45), inset 0 0 0 1px rgba(200, 163, 95, .14); clip-path: inset(var(--ci, 0%) round clamp(28px, 3.4vw, 48px)); }
.studio-shot { position: absolute; left: -2%; width: 104%; height: auto; top: 50%; transform: translateY(-47%) scale(var(--ss, 1)); transform-origin: 50% 60%; mix-blend-mode: multiply; }
.studio > video { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; }
.sheen { position: absolute; inset: -10% -30%; background: linear-gradient(100deg, rgba(255, 255, 255, 0) 38%, rgba(255, 255, 255, .7) 50%, rgba(255, 255, 255, 0) 62%); mix-blend-mode: soft-light; transform: translateX(var(--sx, -70%)); pointer-events: none; }
.bag-card { position: absolute; right: -9%; bottom: -10%; width: 42%; margin: 0; border-radius: clamp(18px, 2vw, 28px); overflow: hidden; border: 6px solid #fff; box-shadow: 0 34px 70px -34px rgba(70, 44, 18, .5); transform: translateY(var(--by, 0px)) rotate(var(--br, 0deg)); background: #F2EEE8; }
.bag-card img { display: block; width: 100%; height: auto; }
.cream-lede { margin-top: 22px; font-size: clamp(17px, 1.3vw, 20px); color: #47536D; max-width: 30em; }
.spec { margin-top: clamp(26px, 3vw, 40px); border-top: 1px solid var(--line); }
.spec div { display: flex; justify-content: space-between; gap: 20px; padding: 14px 0; border-bottom: 1px solid var(--line); font-size: 15.5px; }
.spec dt { color: var(--muted); }
.spec dd { color: var(--navy); font-weight: 500; text-align: right; }
.named { margin-top: clamp(24px, 3vw, 36px); max-width: 26em; font-size: clamp(18px, 1.5vw, 22px); color: var(--navy); font-weight: 300; line-height: 1.45; }
.cream .actions { margin-top: 30px; }

/* the everyday: a full bleed film that opens as you arrive */
.everyday { position: relative; background: #FFF9F1; padding: clamp(40px, 6vw, 90px) 0; }
.ev-frame { position: relative; height: min(100vh, 920px); height: min(100svh, 920px); overflow: hidden; background: #6B5340; clip-path: inset(var(--ei, 0%) var(--ex, 0%) round var(--er, 0px)); }
.ev-frame > video, .ev-frame > canvas { position: absolute; left: 0; top: -4%; width: 100%; height: 108%; object-fit: cover; object-position: 0% 30%; transform: translate3d(0, var(--ey, 0px), 0); }
.ev-shade { position: absolute; inset: 0; background: linear-gradient(0deg, rgba(32, 21, 13, .62) 0%, rgba(32, 21, 13, .2) 38%, rgba(32, 21, 13, 0) 62%), linear-gradient(90deg, rgba(32, 21, 13, .38) 0%, rgba(32, 21, 13, 0) 48%); }
.ev-copy { position: absolute; left: 0; right: 0; top: clamp(40px, 6vw, 90px); bottom: clamp(40px, 6vw, 90px); z-index: 2; display: flex; flex-direction: column; justify-content: flex-end; padding-bottom: clamp(44px, 9vh, 104px); color: var(--ivory); pointer-events: none; }
.ev-copy .h2 { color: var(--ivory); max-width: 9em; }
.ev-copy .kicker { color: var(--honey); }
.ev-copy > p { margin-top: 20px; max-width: 26em; font-size: clamp(17px, 1.3vw, 20px); color: rgba(251, 247, 241, .88); }

/* a moving band between chapters */
.band { padding: 0 var(--gut); background: #FFF9F1; }
.band-frame { position: relative; max-width: calc(var(--max) + 120px); margin: 0 auto; height: clamp(260px, 42vw, 560px); border-radius: clamp(28px, 4vw, 56px); overflow: hidden; background: var(--blush); transform-origin: 50% 50%; }
.band-copy { position: absolute; inset: 0; z-index: 2; display: grid; place-items: center; text-align: center; pointer-events: none; }
.band-line { font-weight: 300; font-size: clamp(44px, 8vw, 128px); letter-spacing: -.03em; line-height: 1; color: var(--navy); }
.band-line em { font-style: normal; color: var(--gold); }
.band-sub { margin-top: 18px; font-size: clamp(12px, 1vw, 14px); letter-spacing: .32em; text-transform: uppercase; color: #8A6A33; }
.band-frame canvas, .band-frame video { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; }

/* practices */
.practices { background: #FFF9F1; }
.reasons { display: grid; grid-template-columns: repeat(2, 1fr); gap: 0 clamp(28px, 4vw, 72px); margin-top: clamp(40px, 5vw, 72px); }
.reasons li { padding: 30px 0; border-top: 1px solid var(--line); display: grid; grid-template-columns: 1fr 1.3fr; gap: 20px; }
.reasons p { color: #4A5672; }
.position { margin-top: clamp(40px, 5vw, 64px); border-radius: 32px; padding: clamp(28px, 3.4vw, 48px); background: var(--blush); }
.position p { font-size: clamp(18px, 1.5vw, 23px); color: var(--navy); max-width: 46em; }

/* straight answers */
.answers { background: var(--navy); color: rgba(251, 247, 241, .82); overflow: hidden; }
.answers .h2 { color: var(--ivory); }
.answers .kicker { color: var(--honey); } .answers .kicker span { background: var(--honey); }
.nots { display: grid; grid-template-columns: repeat(4, 1fr); gap: clamp(14px, 1.6vw, 24px); margin-top: clamp(44px, 5vw, 76px); }
.not { border-radius: 28px; padding: 28px 24px; background: rgba(255, 255, 255, .05); box-shadow: inset 0 0 0 1px rgba(231, 201, 147, .18); }
.not h3 { color: var(--ivory); margin-bottom: 14px; font-size: 21px; }
.strike { position: relative; display: inline; background: linear-gradient(var(--honey), var(--honey)) 0 58% / 0 2px no-repeat; transition: background-size 1.1s var(--ease); transition-delay: calc(var(--i) * .15s + .2s); }
.nots.is-on .strike { background-size: 100% 2px; }
.not p { font-size: .95em; }
.pull { margin-top: clamp(44px, 5vw, 72px); border-radius: 32px; background: var(--gold); color: var(--navy); padding: clamp(26px, 3vw, 44px); font-size: clamp(20px, 1.8vw, 28px); line-height: 1.35; font-weight: 400; max-width: none; }

/* setup */
.setup { background: var(--ivory); }
.steps { position: relative; display: grid; grid-template-columns: repeat(4, 1fr); gap: 28px clamp(18px, 2vw, 32px); margin-top: clamp(56px, 7vw, 96px); padding-top: 46px; }
.steps-line { position: absolute; left: 0; right: 0; top: 17px; height: 2px; background: var(--line); border-radius: 2px; }
.steps-line i { position: absolute; inset: 0; background: linear-gradient(90deg, var(--honey), var(--gold)); transform-origin: left; transform: scaleX(var(--p, 0)); border-radius: 2px; }
.steps li { position: relative; }
.steps b { position: absolute; top: -46px; left: 0; width: 36px; height: 36px; border-radius: 50%; display: grid; place-items: center; background: var(--ivory); color: var(--navy); box-shadow: inset 0 0 0 1.5px var(--gold); font-weight: 500; font-size: 14px; transition: background .5s, color .5s; }
.steps li.on b { background: var(--navy); color: var(--ivory); box-shadow: none; }
.steps h3 { margin-bottom: 8px; }
.steps p { color: #4A5672; font-size: .96em; }
.two { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(14px, 1.6vw, 24px); margin-top: clamp(48px, 6vw, 80px); }
.card { border-radius: 28px; padding: clamp(26px, 3vw, 40px); background: var(--sand); }
.card + .card { background: var(--blush); }
.card h3 { margin-bottom: 14px; }
.card li { position: relative; padding-left: 22px; margin-top: 8px; color: #3E4A63; }
.card li::before { content: ""; position: absolute; left: 0; top: .72em; width: 8px; height: 8px; border-radius: 50%; background: var(--gold); }

/* company */
.company { background: linear-gradient(var(--sand), var(--ivory)); }
.company-grid { display: grid; grid-template-columns: 1fr 1.05fr; gap: 48px clamp(32px, 5vw, 96px); align-items: center; }
.company .prose { margin-top: 26px; }
.map-wrap { background: #fff; border-radius: 34px; padding: clamp(22px, 2.6vw, 36px); box-shadow: var(--soft); }
.usmap { width: 100%; height: auto; overflow: visible; }
.us { fill: var(--sand); stroke: rgba(10, 43, 87, .22); stroke-width: 1.2; }
.arc { fill: none; stroke: var(--gold); stroke-width: 2.4; stroke-dasharray: 1; stroke-dashoffset: 1; transition: stroke-dashoffset 2.2s var(--ease); }
.arc-run { fill: none; stroke: #FFF2D6; stroke-width: 5; stroke-linecap: round; stroke-dasharray: .04 .96; animation: run 3.4s linear infinite; opacity: 0; transition: opacity .6s 2s; }
.map-wrap.is-on .arc { stroke-dashoffset: 0; }
.map-wrap.is-on .arc-run { opacity: 1; }
@keyframes run { from { stroke-dashoffset: 1; } to { stroke-dashoffset: 0; } }
.pin circle:last-child { fill: var(--navy); }
.pin-pulse { fill: var(--gold); opacity: .35; transform-box: fill-box; transform-origin: center; animation: pulse 2.6s ease-out infinite; }
@keyframes pulse { from { transform: scale(.4); opacity: .55; } to { transform: scale(2.2); opacity: 0; } }
.pin-t { font: 500 25px var(--font); fill: var(--navy); }
.pin-s { font: 400 19px var(--font); fill: var(--muted); }
.map-legend { display: none; }
.today { display: grid; grid-template-columns: 1fr 1fr; gap: 0 24px; margin-top: 18px; }
.today div { padding: 14px 0; border-top: 1px solid var(--line); }
.today dt { font-size: 13px; color: var(--muted); }
.today dd { color: var(--navy); font-weight: 500; display: flex; align-items: center; gap: 8px; }
.today b { font-weight: 400; font-size: 34px; line-height: 1; }
.live { width: 9px; height: 9px; border-radius: 50%; background: #5BAF7A; box-shadow: 0 0 0 0 rgba(91, 175, 122, .6); animation: live 2s infinite; }
@keyframes live { 70% { box-shadow: 0 0 0 10px rgba(91, 175, 122, 0); } 100% { box-shadow: 0 0 0 0 rgba(91, 175, 122, 0); } }

/* start */
.start { background: radial-gradient(90% 70% at 50% 0%, var(--navy-2), var(--navy) 60%); color: rgba(251, 247, 241, .85); overflow: hidden; }
.start .h2 { color: var(--ivory); }
.start .wrap { position: relative; }
.asks { display: grid; grid-template-columns: repeat(3, 1fr); gap: clamp(14px, 1.6vw, 24px); margin-top: clamp(44px, 5vw, 72px); }
.asks a { position: relative; display: block; height: 100%; border-radius: 30px; padding: 30px 28px 88px; background: rgba(255, 255, 255, .07); box-shadow: inset 0 0 0 1px rgba(231, 201, 147, .22);
  transition: background .5s var(--ease), transform .6s var(--ease); }
.asks a:hover { background: rgba(255, 255, 255, .13); transform: translateY(-6px); }
.asks h3 { color: var(--honey); margin-bottom: 10px; }
.go { position: absolute; left: 28px; right: 28px; bottom: 24px; display: flex; justify-content: space-between; align-items: center; padding-top: 16px; border-top: 1px solid rgba(231, 201, 147, .22); font-size: 12.5px; letter-spacing: .2em; text-transform: uppercase; color: var(--honey); font-weight: 500; }
.go svg { width: 28px; height: 12px; fill: none; stroke: currentColor; stroke-width: 1.4; stroke-linecap: round; stroke-linejoin: round; transition: transform .6s var(--ease); }
.asks a:hover .go svg { transform: translateX(6px); }
.promise { display: grid; grid-template-columns: .8fr 1.2fr; gap: 28px clamp(28px, 4vw, 72px); margin-top: clamp(56px, 7vw, 96px); align-items: start; }
.contact p { margin-top: 4px; }
.c-name { color: var(--ivory); font-size: 24px; font-weight: 400; }
.c-role { color: var(--honey); font-size: 15px; margin-bottom: 10px; }
.contact a { border-bottom: 1px solid rgba(231, 201, 147, .4); overflow-wrap: anywhere; }
.promise blockquote { border-radius: 30px; padding: clamp(24px, 2.8vw, 38px); box-shadow: inset 0 0 0 1px rgba(231, 201, 147, .3); }
.q-k { font-size: 12.5px; letter-spacing: .3em; text-transform: uppercase; color: var(--honey); margin-bottom: 12px; font-weight: 500; }
.promise blockquote p:last-child { font-size: clamp(18px, 1.5vw, 22px); color: var(--ivory); line-height: 1.5; }

/* the lab, on film */
.lab-film { position: relative; margin-top: clamp(48px, 6vw, 90px); height: clamp(240px, 34vw, 480px); border-radius: clamp(28px, 3.4vw, 48px); overflow: hidden; background: #CFC6BA; }
.lab-film > video, .lab-film > canvas { position: absolute; inset: -8% 0; width: 100%; height: 116%; object-fit: cover; transform: translateY(var(--ly, 0px)); }

/* footer */
.foot { background: var(--ivory); padding: clamp(64px, 8vw, 110px) 0 32px; }
.foot-grid { display: grid; grid-template-columns: 1.3fr 1fr; gap: 40px; align-items: end; }
.foot-lockup { width: min(100%, 520px); }
.foot-lockup .lk-rule { fill: var(--gold); }
.foot-meta { display: grid; gap: 6px; color: #4A5672; justify-items: start; }
.foot-meta a { border-bottom: 1px solid var(--line); overflow-wrap: anywhere; }
.foot-legal { display: grid; gap: 6px; margin-top: clamp(48px, 6vw, 80px); padding-top: 22px; border-top: 1px solid var(--line); font-size: 13px; color: var(--muted); }


.nf .wrap { padding-top: 30vh; padding-bottom: 20vh; }

/* responsive */
@media (max-width: 1080px) {
  .facts, .nots { grid-template-columns: 1fr 1fr; }
  .reasons li { grid-template-columns: 1fr; gap: 8px; }
}
@media (max-width: 860px) {
  .nav-links { display: none; }
  .base-grid, .company-grid, .why, .two, .promise { grid-template-columns: 1fr; }
  .reasons { grid-template-columns: 1fr; }
  .steps { grid-template-columns: 1fr 1fr; padding-top: 0; }
  .steps-line { display: none; }
  .steps li { padding-top: 50px; }
  .steps b { top: 0; }
  .asks { grid-template-columns: 1fr; }
  .base-art { max-width: 460px; width: 100%; margin: 0 auto; }
  .cream-grid { grid-template-columns: 1fr; gap: 72px; }
  .cream-media { max-width: 560px; width: 100%; margin: 0 auto; }
  .bag-card { right: -2%; bottom: -12%; width: 44%; border-width: 4px; }
}
@media (max-width: 760px) {
  .nav-cta { min-height: 40px; padding: 0 16px; font-size: 13.5px; }
  .nav-lockup { width: 140px; }
  .hero-stage { padding-top: 96px; }
  .hero-mark { width: 92vw; }
  .facts, .nots, .steps { grid-template-columns: 1fr; }
  .base-pin { padding: 84px 0 30px; }
  .base-grid { gap: 22px; }
  .base-art { order: -1; max-width: min(78vw, 46vh); }
  .base-copy .h2 { font-size: 28px; }
  .base-copy .kicker { margin-bottom: 10px; }
  .stages { margin-top: 14px; }
  .js .stage:not(.on) { display: none; }
  .stage { opacity: 1; }
  .base-cap { display: none; }
  .today { grid-template-columns: 1fr; }
  .pin-label { display: none; }
  .ev-frame { height: auto; aspect-ratio: 4 / 5; }
  .ev-frame > video, .ev-frame > canvas { object-position: 50% 30%; }
  .ev-shade { display: none; }
  .ev-copy { position: static; padding-top: 30px; padding-bottom: 0; color: var(--ink); pointer-events: auto; }
  .ev-copy .h2 { color: var(--navy); }
  .ev-copy .kicker { color: #A8833F; }
  .ev-copy > p { color: #4A5672; }
  .map-legend { display: grid; gap: 10px; margin-top: 16px; font-size: 15px; }
  .map-legend li { display: flex; align-items: baseline; gap: 10px; flex-wrap: wrap; }
  .map-legend i { width: 9px; height: 9px; border-radius: 50%; background: var(--navy); box-shadow: 0 0 0 5px rgba(200, 163, 95, .3); flex: none; transform: translateY(-1px); }
  .map-legend b { font-weight: 500; color: var(--navy); }
  .map-legend span { color: var(--muted); }
  .foot-grid { grid-template-columns: 1fr; gap: 28px; }
  .foot-lockup { width: min(100%, 320px); }
  .hero-h { font-size: clamp(32px, 9.4vw, 56px); }
  .steps { padding-top: 0; gap: 26px; }
  .steps li { padding: 0 0 0 56px; min-height: 40px; }
  .steps b { top: -4px; }
  .steps li:not(:last-child)::before { content: ""; position: absolute; left: 17px; top: 40px; bottom: -24px; width: 2px; background: var(--line); }
  .steps li.on:not(:last-child)::before { background: linear-gradient(var(--gold), var(--honey)); }
}
@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after { animation-duration: .01ms !important; animation-iteration-count: 1 !important; transition-duration: .01ms !important; }
  .js [data-words] .w { opacity: 1; }
  .js .hero .inf-fill { opacity: 1; }
  .js .hero .inf-line { stroke-dashoffset: 0; }
  .js .stage:not(.on) { display: grid; }
}